Staff
Art Friedrich, Executive Director
A dedicated food activist on many fronts, Art believes food unites us across all cultures and backgrounds. He sees his passion for healthy food as a spiritual matter as well as a basic human right and need. He builds coalitions with diverse groups that show dedication to improving our health landscape. He recognizes the privilege and opportunity provided his race and gender as well as the responsibility to use that to create a more just system for all.
Art has run small food businesses, and has helped run sustainable farms with his mother in New Hampshire and his sisters in Massachusetts. He met founder Melissa Contreras (now Markham) in 2009 and helped launch her idea into a full fledged grassroots organization. Art also owns and manages Greenthumb Popcorn, an organic vegan supersnack sold throughout the Whole Foods Florida region and in many independent retailers nationwide. |
Lisa Palley, Superstar volunteer market assistant and new board member for 2023!
Lisa has been a volunteer for over five years with UOP, and helped build a local food movement long before as a member of Bee Heaven Farms CSA and others. She loves to see people come and shop, and always has cooking tips to share on what to do with fun vegetables.
Lisa B. Palley is the principal of Palley Promotes, Inc. a public relations, community outreach and marketing firm based in Miami. Lisa has a rich background in the arts and social services industries, with a specialty in the non-profit sector. After serving as the Director of PR and Marketing for the Dave and Mary Alper Jewish Community Center, she opened her own firm Palley Promotes in February, 1995.
Lisa was honored by The Education Fund in 2011, is the Recipient of the 2006 “Marketing the Arts Awards” by the Arts and Business Council of Miami, and with her mother, Myrna, were honored in 2012 as Women of Distinction bestowed by Plaza Health Network of the Hebrew Homes Health Network. In 2014, she was honored as the City’s Best Flack by Miami New Times, and in 2005 as Powerful Women by the Sun Post.
In addition to working professionally in the non-profit world side-by-side with staff, community leaders, board and committee members, Lisa also volunteers with Girl Scout Troop 1239/Miami Beach, Girl Scouts of Tropical Florida, Urban Oasis Project, Silver Knight, Miami Arts Marketing/Arts and Business Council, among other organizations.
Lisa B. Palley is the principal of Palley Promotes, Inc. a public relations, community outreach and marketing firm based in Miami. Lisa has a rich background in the arts and social services industries, with a specialty in the non-profit sector. After serving as the Director of PR and Marketing for the Dave and Mary Alper Jewish Community Center, she opened her own firm Palley Promotes in February, 1995.
Lisa was honored by The Education Fund in 2011, is the Recipient of the 2006 “Marketing the Arts Awards” by the Arts and Business Council of Miami, and with her mother, Myrna, were honored in 2012 as Women of Distinction bestowed by Plaza Health Network of the Hebrew Homes Health Network. In 2014, she was honored as the City’s Best Flack by Miami New Times, and in 2005 as Powerful Women by the Sun Post.
In addition to working professionally in the non-profit world side-by-side with staff, community leaders, board and committee members, Lisa also volunteers with Girl Scout Troop 1239/Miami Beach, Girl Scouts of Tropical Florida, Urban Oasis Project, Silver Knight, Miami Arts Marketing/Arts and Business Council, among other organizations.
Ms. Shirley, dedicated volunteer fruit pusher
Your name here ___________ Sign up to volunteer!
Jessica Zendell, Former Market Assistant
![Picture](/uploads/5/5/2/0/55205347/img-3539.jpg?250)
In December of 2017, this star of our team passed away unexpectedly. We miss her dearly and all the love and joy and laughter she brought to us for years.
Jessica ate vegan and loved exploring new foods and amazing tastes from our diverse south florida produce! She always was smiling and happy, no matter what the situation was that she was facing- rain up to her knees, sleepless nights or super long hot days of working.
Jessica ate vegan and loved exploring new foods and amazing tastes from our diverse south florida produce! She always was smiling and happy, no matter what the situation was that she was facing- rain up to her knees, sleepless nights or super long hot days of working.
Board of Directors
Art Friedrich
Vivien Dorsey
Christina Bouza
Natasha Payen
Lisa Palley
YOU can join us! Send us an email introduction!
Past members of the Board of Directors:
Melissa Contreras, Founder
Melissa's life has had many twists and turns, and the one constant has always been gardening. She graduated Magna Cum Laude from Florida International University, with a Bachelor of Arts degree in International Relations, Geography minor. The relationships between people, land, and food have been a major interest. She is author of Organic Methods for Vegetable Gardening in Florida, along with Ginny Stibolt, published by University Press of Florida in 2013. Contreras Served as a USAID volunteer on an organic farm in the cool, coffee-growing mountains of northern Nicaragua, where she was a consultant for its foray into eco-agritourism while in graduate school working toward a Master's degree in Sustainable Tourism Planning and Development.
She has attended "Community Food Systems from the Ground Up" workshops at Growing Power Inc. Contreras is also an alumnus of The Center for Whole Communities. She studied organic gardening at Miami Dade College with organic farmer Andres Mejides, Miami's most experienced organic farmer (50 years in our tropical climate). Melissa is a former employee of Fairchild Tropical Botanic Garden, where she continues to teach teaches gardening classes in the Adult Education Dept. She is a Master Gardener volunteer, certified through University of Florida/Miami-Dade County Cooperative Extension Service. She takes care of her own beautiful and productive little urban homestead, with 6 vegetable beds, fruit trees, and lots of edible landscaping.
Stephen D. Pearson, Esq.
Ron Mossman, Ph.D.
Nancy Maidique. M.P.H.
Yvrose Valdez
Yuhfen Lin, Ph.D.
Antonio Guadamuz
Julie Petrie
Roger Dominguez
Collin Davis
Diana Santana
Brett Phillips
Thi Squire
Mirene Brooks
Karen Picciano
Grey Read
Kaydrianne Young
Clay Naughton, Esq.
Julia Onnie-Hays
Loretta Tarpin
Jeannie Necessary
Racheal Biderman
Joanne Hennesey
Interested in joining the Board of Directors? We'd love to have you!
Contact Art Friedrich at art@asolution-guides.com for more information.